Bazı motosiklet üreticileri, her sektörde olduğu üzere ürünlerinin tanıtımıyla pazardan pay almak için birbirinden ilginç reklam kampanyaları düzenliyorlar. İşte Dünya çapında Honda’nın yaptırmış olduğu 29 motosiklet reklamı….

Honda Goldwing. And what is your favourite toy

USA

Agency: Miami Ad School. Date: 2008

Honda Metropolitan Scooter. Smart, Smarter

Indonesia

Agency: ADwork in Jakarta. Date: 2007

Honda Scooter. Super Save fuel

Brazil

Agency: DM9 DDB. Date: ?

Slogan: “The 1300cc that can make the engine inside your chest beat faster”

Honda CB1300. Heart

From DDB in 2007

Honda Motorcycle: One of the first times you felt freedom was on two wheels

UK

Agency: Wieden + Kennedy in London. Date: ?

Slogan: John McGuinness –  ”We make the footpegs 25 mm longer to stop my feet flying off over bridges”

Honda John McGuinness – Hondamentalism

Spain

Agency: JWT in Barcelona. Date: ?

Slogan: “If you don’t use original spare parts, the original specifications of the motorbike change and it will never be the same again.”

Honda Motorcycles: Use original spare parts

Slogan: “Respect your motorbike’s identity. Use Honda original complements and accessories”

Honda Motorcycles: Respect your motorbike s identity

Honda Motorcycles: Respect your motorbike s identity

Honda Motorcycles: Respect your motorbike s identity

Honda Motorcycles: Respect your motorbike s identity

Honda Motorcycles: Respect your motorbike s identity

From the same agency, these are for Honda Helmets

Honda Helmets: It’s harder to save your honour than your life. Helmet Kame. Japanese for Tortoise. Centuries old technology

Honda Helmets: The best defence is a good defence. Helmet Kiba. Japanese for Feline tooth. Centuries old technology

Honda Helmets: There is no guardian angel in Japanese culture. There is no need. Helmet Ken. Japanese for Sword. Centuries old technology

and in 2007:

Though I can’t read the text, I’d bet it has to do with the Goldwing’s on-board airbags.

Honda Goldwing:

Slogan: “Share the route with those who created it” (That’s Livingstone on the Goldwing).

Honda Goldwing: Share the route with those who created it

and my favorite Honda ad, from JWT date 2002:

Honda CB600F: Playboy

Romania

Agency: Cohn & Jansen / Ashley & Holmes Date: ?

Honda Varadero: Sibiu – Eluj via Jakarta

same agency Date 2008

Slogan: “Fly or downfall, ghost or beast? Rumble, billow. So fast that nobody saw it”

Honda CBR100RR: Japanese Myth

Slogan: “There is a creature some travellers are talking about. So fast that nobody saw it“:

Honda CBR100RR: European Myth

Honda CBR100RR: American Myth

Italy

Agency: LS&Partners in Rome. Date: 2008

Honda CBR600: Since seven years at the first place in World Supersport Championship

Germany

Agency: Scholz & Friends in Hamburg. Date: 2008

Honda Motorcycles: Our motorcycles are 95% recyclable

and 2007

Honda Hornet 600: The queen is back

Thailand

Agency: Lowe in Bangkok. Date: 2008

These ads are for Honda Locks

Honda Locks: Office

Honda Locks: Home

Honda Locks: Street

Argentina

Agency: Euro RSCG in Buenos Aires. Date: 2006

Honda CBR 1000: Specifications

Kaynak : Motorbiker , HMK